LetsPlayNow Privacy Policy

About this Privacy Policy

[Last Revised: February 3rd, 2020]

This Privacy Policy is applicable to any personal information ("User Information"), which is supplied by you, the website user, to us, LetsPlayNow, and our sponsors and partners through our website ("LetsPlayNow"). This Policy is devised to help you feel more confident about the privacy and security of your personal details.

If you have any questions or requests concerning your personal information or any queries with regard to our Privacy Policy please contact our Privacy Controller by e-mail at customersupport@magnetisemedia.com.

We understand that your privacy and the protection of your personal information is important to you. We take your privacy seriously and take every reasonable precaution to safeguard the personal information you supply to us.

About LetsPlayNow

"LetsPlayNow" is a trading style of Magnetise Media Limited, Registered in England and Wales, Number 6411509. Magnetise Media is a specialist UK based marketing organisation. Magnetise operates a number of websites and trading styles including LetsPlayNow. We work closely with some of the UK’s leading brands and companies to facilitate communication between yourself and these selected partners who are here to help provide a relevant service to you.

Our Website lists, rates and compares various 3rd party businesses, brands and commercial entities (collectively, "Partners") and their respective products and/or services (collectively, "Products & Services").

We may, from time to time, provide you with offers, services and Products of Partners via an online form to be filled by you, upon your choice and consent, and such information will be used to facilitate your connection and/or engagement with the relevant Partner ("Lead or Sign-up"). Additionally, if you want to receive more information about a Partner or a Product, or if you otherwise want to pursue a transaction with a Partner, and you click the relevant Partner icon or tab, you may be directed to a landing page that is owned and operated by the Partner (the "Landing Page"). You may be prompted to submit certain information on the Landing Page, including Personal Information such as your name, email address, and phone number (such information collectively, "Landing Page Info"). The Landing Page Info that you submit is collected directly by the Partner who provided it, and will include its own privacy policy and data collection practices information. We advise you to refer to such privacy policy to better understand the purpose of collection and use of the Personal Information you submit.

We provide information relating to relevant products & services to our users and put our users in contact with organisations who can advise them further and may be able to assist them. Once you leave our website via a link, you should check the applicable privacy policy of the third-party. Your information is governed by their privacy statements. Please note that we are not responsible for the privacy practices of any such third parties, and we cannot control the privacy practices enacted by such third parties.

IF YOU DO NOT AGREE TO ALL OR PART OF THE TERMS HEREIN PLEASE DO NOT ACCESS THE WEBSITE OR USE THE SERVICES IN ANY MANNER. You further represent and warrant that you are at least eighteen (18) years of age and of legal competence to enter into these Terms. We reserve the right to request proof of age at any stage so that we can verify that minors under the age of eighteen (18) are not using our website.

We may also limit your use of the Services for any other reason or for no reason and retain the right to terminate your use of the Services at our sole discretion. We reserve the right to refuse or accept post, display or transmit any Content you submitted to the website, at any time and at our sole discretion. We have no responsibility to store or maintain any Content submitted to or posted on the website and will not be held liable for any failure to store or maintain any such content.

The Third-Party Services may include links to these third party’s websites or other digital assets, contact information (e.g. phone number, etc.) in order to enable you to view, access or call these third parties. Your interaction with Third-Party Services (including by phone or in any other manner) and your use of, and reliance upon, any content or information provided by it (including content provided through our website) is at your sole discretion and risk. You agree that we are not responsible or liable, directly or indirectly, for any loss or damage of any sort incurred as a result of your use of or reliance on any Content or Third-Party Services, or your interaction or engagement with the third party by any means, which is at your sole discretion and risk. Any engagement will be solely between you and the applicable third party. We have no obligation to monitor the User Generated Content (UGC), thus, we have no responsibility and liability with respect to UGC, which you may find inaccurate, offensive, indecent, or objectionable.

We process and use Personal Information in accordance with data protection laws. Our legal ground for processing your Personal Information will typically be one or more of the following:

  • Legitimate Interests. We may use some of your Personal Information where we have legitimate business grounds to do so. We use this Personal Information to operate, improve and promote the Services (for example, when we customize your experience of the Services or for analytics purposes) and to protect our business (for example, to prevent fraud or ensuring the Site security).;
  • Legal Obligations. In some cases, our use of your personal information will be necessary to comply with regulatory obligations or legal requirements (for example, addressing complaints from users or authorities);
  • Performance of a Contract. By accessing or using the Site, you ask us to provide the Services to you in accordance with our Terms and Privacy Policy. In order to do that, we need to process some of your Personal Information (such as your IP address)
  • Consent. In certain cases. We will ask for your consent to process and use your Personal Information in order to provide additional services (for example, when you subscribe to our newsletters or provide us Personal Information to get tailored offers). When we rely on consent as our legal basis of processing You can withdraw your consent by contacting us at: compliance@magnetisegroup.com.

The Data We Collect from You

Some of the Services will require you to provide or submit certain Personal Information in order to be able to use them. Some of the features and/or services that require you to provide Personal Information are subject to your specific and active consent (e.g. newsletters which may become available in certain Sites from time to time, promotional material and forms) and choice, and some will be collected upon your consent to this Privacy Policy, as described below.

The information that we collect varies depending on your enquiry; all information that you are required to submit is necessary to provide the services or product information you are looking for.

The website provides you with comprehensive information, promotional offers, in-depth reviews and news, competitions comparison tables and resources about various goods and services or products you are interested in, which are owned or operated by our third-party partners (“Third Party Service”). We provide you with the information we believe will interest you and comparison charts, including without limitations User Generated Content (e.g., UGC as defined below), link to Third Party Services and content, as well as articles, blogs and opinions provided either by us, you, other users or third party contractors. Furthermore, our site sometime enables people to request quotes or information for the product or service shown or selected on this site (the “Product or Service”).

The service that our site provides is to connect people who are looking to purchase the Product or Service with relevant providers of the Product or Service.

We collect the following data from you:

Registration and Profile Data: When you register with us or use one of our enquiry forms we will take information from you including your name, postal address, and/or postal code, email address and telephone number.

Survey Responses and other information: When you complete an enquiry form or any survey with us the information you provide will also be collected by us and supplied to the relevant Selected Partner (also referred to as Service Providers, Product and Service Providers or Survey Sponsor).

From time to time, we change our forms, and so they may ask you for other information. It will always be clear from the form what information we’re requesting, and we only request information that is relevant to your request, and the service that we’re providing.

Once we’ve received your request (or sign-up, enquiry), we’ll connect you with one or more relevant Service Providers (Our Partners, Product and Service Providers). We’ll tell the Service Providers who you are, and your Product requirements, and they’ll then contact you directly with your requested Quotes &/or requested Information.

Our partners including companies whose products or services are included on our Sites, with a view to them providing you with an online quote, information or eligibility score for the product/service requested by you.

Some partners with whom we share your information may use it to carry out research such as analysis of market trends and customer demographics and to customise and develop the product/service which they offer to you or other individuals in the future.

You don’t have to buy from any of them and there’s no obligation to purchase. There may be links to Third-Party sites and you always have the choice to decide whether or not to access, view, or otherwise interact with such Third-Party Services.

Cookies Data – please see below.

Other Data – Details of your visits to our Site and the resources that you access, Information we may require from you when you report a problem with the Site and a record of any correspondence between you and us.

We only collect such information when you choose to supply it to us. You do not have to supply any personal information to us but you may not be able to take advantage of all the services we or our partners offer without doing so.

Information is also gathered without you actively providing it, through the use of various technologies and methods such as Internet Protocol (IP) addresses and cookies.

We also store and share Internet Protocol (IP) addresses, as explained on this page.

Every computer or device has an IP address – a unique number – which enables it to communicate with other computers and devices over the Internet. An IP address is a number assigned to your computer by your Internet Service Provider (ISP), so you can access the Internet.

We use your IP address to diagnose problems with our server, report aggregate information, and determine the fastest route for your computer to use in connecting to our Site, and to administer and improve the Site. We also store IP addresses in order to stop unwanted traffic (i.e. spam) to our site. For example, if we become aware that spam is coming from a particular IP address (i.e. computer or location), we can block that IP address.

From time to time, we also share IP addresses with Service Providers/Selected Partners to enable Service Providers/Selected Partners to verify that requests for Quotes have come from a particular country.

Cookies also help us to, understand browsing habits on the Sites; understand the number of visitors to the Sites and the pages visited; and remember you when you return to the Site so we can provide you with access to previously saved quotes.

The data will be held by us subject to this policy.

How We Use Your Data

The information with which you provide to us will only be used by us and our selected companies or partners that can provide the relevant service.

The information will be used for analytical and marketing purposes. Your data together with that of other subscribers to our service may also be combined in order of us to build statistical and analytical tables. At no time will your data be individually identifiable in such tables (in other words, no individual user is identified).

Your registration and profile data will be used by us to send you a regular email with details of special offers or relevant updates. We will also use your Registration and Profile data to ensure that you are supplied with the most appropriate content.

All data supplied by you may be used by us for general administration purposes. We will use the data that is collected about you to help us to match you with the most relevant content and partners.

For certain products, before connecting you with relevant Service Providers, we may call you to confirm your details or requirements. We may also call you to ask about your experience using our site and service and dealing with the Service Providers with which we connected you.

To email you about similar products and services – But only if you haven’t opted out of such emails. So when you use our service and as an existing user, we would like to email you, or send you text/SMS messages, about similar products and services for which we think you might like quotes or information (“Other Products”). You will always be given an opportunity to opt out of such messages before we send them, and we will not send such messages if you have opted out.

We may also create a custom audience and/or a lookalike/similar audience. Whenever an audience is shared with a Platform (such as Facebook, Google and other similar marketing platforms), the data is first pseudonymised or artificial identifiers – which means that any data within the audience that could identify a person is replaced with an artificial identifier (i.e. removing personally identifiable information from data sets, so that the people whom the data describe remain anonymous).

Transfer of your Data to Third Parties

When you complete an enquiry form or survey your Registration and Profile Data and your Survey Responses will be supplied by us to the selected partner/s or sponsor of the enquiry form or survey for them to communicate with you. These partners are carefully selected and will be placed to provide further advice and assistance to you.

Your data may also be provided to these selected partner/s or sponsor to be added to information they already hold about you for the purposes of contacting you with information about their products and services. When they contact you these clients will seek your appropriate consent.

We may also disclose your information in the following circumstances:

  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation (for example, if required to do so by a court order or for the purposes of prevention of fraud or other crime);
  • as part of a restructuring or reorganisation of Magnetise Media Limited, but we will take steps with the aim of ensuring that your privacy rights continue to be protected in such circumstances;
  • to protect the rights, property, or safety of Magnetise Media Limited, our Site’s users, or any other third parties.

The information you provide to us may be transferred to countries outside of the European Union ("EU"). If we transfer your information outside of the EU in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy - for example this may include, ensuring that the organisation receiving the data is registered with the EU-US Privacy Shield (in the case of transfers to the USA), or that we use the EU’s model contract clauses.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services or if you’re looking for Service Providers in the USA, we may need to transfer your data to the USA.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, but we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Entry in Enquiry Forms, Questionnaires, Surveys and Offers

By participating or submitting a survey or enquiry form you are agreeing to allow us to transfer both your Registration and Profile Data and your Survey Responses to the selected companies or our sponsors who will provide a relevant service or communicate further about offers / services for you. By completing the survey or enquiry form you are "opting-in" to the transfer of that data. We are keen to ensure that the principals of "opting-in" are clearly explained. This means that when you participate in an enquiry form or sponsor question, you understand that you may be contacted by us or the sponsoring or selected company based on the information you provide.

Data Protection Rules and Regulations

Your information will always be safeguarded under the terms and conditions of the Data Protection Act to ensure that the information you provide us with is safe and only used for the purposes you requested.

We, Magnetise Media (owners of LetsPlayNow), have notified the Information Commissioner that it is a ‘Data Processor’ in accordance with the Data Protection Act 2018. Our registration number is Z1251409. To learn more about Data Protection please visit ico.org.uk

We will comply will all data protection legislation and we also comply with the best practice guidelines laid down by the Direct Marketing Association (of which we are a member).

We will not disclose your personal data to third parties without your permission to do so as set out above. When you enter into a sponsor’s offer or enquiry form you will be consenting to the disclosure of your personal information to that sponsor or to the selected companies who provide a relevant service with regards to your enquiry.

Retention of Data

We retain Personal Information where we have an ongoing legitimate business or legal need to do so. Our retention periods will vary depending on the type of data involved, but, generally, we'll refer to these criteria in order to determine retention period:

  • Whether we have a legal or contractual need to retain the data;
  • Whether the data is necessary to provide our Service;
  • Whether our Members have the ability to access and delete the data within their LetsPlayNow accounts;
  • Whether our Members would reasonably expect that we would retain the data until they remove it or until their LetsPlayNow accounts are closed or terminated;
  • When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible ;

If you ask for your account to be closed, we will do this as soon as is reasonably possible subject to any applicable terms and conditions relating to the account. Personal information from closed accounts is retained in order to comply with legal obligations, prevent fraud and to resolve disputes.


You can unsubscribe from the LetsPlayNow service at any time according to your requirements through ticking the unregister option.

The consequences of unregistration are that your account details will be placed in a suppression file and you will not receive any further email communications from the LetsPlayNow service but you may have to separately unsubscribe from communications from our partners as we may have disclosed information to them when you unsubscribe from LetsPlayNow.

At the bottom of every email that we send out you will be provided with clear information on how you can unsubscribe.


We are committed to protecting the security of your personal information.

You must type the correct password to access your account information. It is your responsibility to ensure the security of your password and not to reveal this information to others.

We use a variety of security technologies and procedures to protect the confidentiality, integrity and availability of Your User Information. For example, we store the personal information you provide on computer systems with limited access, which are located in controlled facilities.

Although we endeavour to ensure the security of all correspondence, the Internet is not a 100% secure medium. Therefore, we are unable to guarantee the security of any data you send electronically to us and therefore cannot accept responsibility for any loss or damage experienced through any loss of confidentiality of information.


Our use of cookies is important to allow members to be presented with a personalised version of the site. We will only read cookies from your cookie file placed there through your web browser’s interaction with the site. See more at www.aboutcookies.org.uk.

You should be aware that by using the site, information and data may be automatically collected through the use of Cookies. Please note, Cookies do not attach to your system or damage your files.

"Cookies" are small text files that store basic information that a web site can use to recognise repeat site visits and, as an example, recall your name if this has been previously supplied. We may use this information in order to monitor and improve the Site and our services and to target enquiry forms or surveys and advertising more effectively.

If you do not want information collected through the use of Cookies, there is a simple procedure in most browsers that allows you to deny or accept the Cookies feature. Note, however, that there may be some deterioration in the service you receive and "personalised" services may be affected if the Cookies option is disabled.

We also use cookies to improve the login experience. For example, we may store your login details in a cookie that will remain on your computer after you log out. This cookie allows you to be automatically logged in the next time you visit the Site. If you are using a public computer or do not otherwise want this information to be stored, you can uncheck the "remember me" tick box when you log-in or register, and this cookie will not be used.

If you do not disable the setting of Cookies, you consent to your information being collected and used as set out in this Privacy Statement.

Your Rights

You have certain rights under existing data protection legislation including the right to request a copy of the personal information we hold about you, if you request it from us in writing. We further explain these rights, and your other rights, below.

You also have the following rights:

  1. Right to access: the right to request copies of your personal information from us;
  2. Right to correct: the right to have your personal information rectified if it is inaccurate or incomplete;
  3. Right to erase: the right to request that we delete or remove your personal information from our systems;
  4. Right to restrict our use of your information: the right to ‘block’ us from using your personal information or limit the way in which we can use it;
  5. Right to data portability: the right to request that we move, copy or transfer your personal information;
  6. Right to object: the right to object to our use of your personal information including where we use it for our legitimate interests or where we use your personal information to carry out profiling to inform our market research and customer demographics.

To make enquiries, exercise any of your rights set out in this Privacy Policy and/or make a complaint please contact our Data Request Team at compliance@magnetisegroup.com.

If you are not satisfied with the way any complaint you make in relation to your personal information is handled by us then you may be able to refer your complaint to the relevant data protection regulator which in the UK is the Information Commissioner’s Office.

This Privacy Policy shall be governed and construed in all respects in accordance with the laws of England and Wales.


We reserve the right to periodically amend or revise this Privacy Policy from time to time, at our sole discretion, so please re-visit this page frequently; Any changes to this Privacy Policy will become effective immediately upon the display of the revised version. The most recent version of the Privacy Policy will always be posted. If we do make any changes, the updated date at the top of the Privacy Policy will be reflected in the "Last Revised" heading. Your continued use of the website or our Services, following the display of such modified Privacy Policy, constitutes your acknowledgement and consent of such amendments and your agreement to be bound by the terms of such amendments. In the event of a material change we will make best efforts to provide a written notification.

Complaints Procedure

A complaint may be registered by contacting customersupport@magnetisemedia.com or 02070788298 or by writing to us at LetsPlayNow, Magnetise Media, 1 Lyric Square, London, W6 0NB. We will acknowledge your complaint within 5 working days and respond in full within 20 working days. If you are unhappy with our response to your complaint you have the right to escalate the matter to our industry regulator the Direct Marketing Authority or depending on the nature of your complaint you may choose to escalate the matter to one of the below regulators or authorities.

Useful Links

We are keen to promote the best interests of consumers and how their personal data is used; for further information about data protection you can visit:

The Direct Marketing Association – dma.org.uk
The Citizens Advice Bureau – www.citizensadvice.org.uk/
The Legal Ombudsman – www.legalombudsman.org.uk
The Information Commissioner – ico.org.uk
For additional information on the data protection act please visit ico.org.uk

Gambling Addiction Bodies

GambleAware – www.begambleaware.org
GamCare – www.gamcare.org.uk